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CPCA Predicts CN Mar NEV Retail Sales to Hike 37.1% YoY
According to data released by the China Passenger Car Association (CPCA), the retail market of passenger vehicles in narrowly defined terms during March was estimated to be around ...
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CPCA Predicts CN Mar NEV Retail Sales to Hike 37.1% YoY
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According to data released by the China Passenger Car Association (CPCA), the retail market of passenger vehicles in narrowly defined terms during March was estimated to be around 1.65 million units, representing a slight YoY growth of 3.7%, which was basically in line with the regular seasonal trend. Retail sales of new energy vehicles (NEVs) are estimated to be around 750,000 units, up 37.1% YoY and 93.2% MoM, with a penetration rate of 45.5%.

CPCA pointed out that with the large number of potential customers converted to end-user transactions as a result of the drop in prices of NEVs after the Chinese New Year, the sales volume of NEVs grew rapidly in early March, providing strong support for the market in March. The penetration rate for the whole month is expected to reach a record high.

As the month progresses, the new round of price wars has raised consumers' attention, with surveys showing that the footfall in dealerships has increased. However, the effective flow of shoppers is low, and the conversion of orders is poor, as there is a strong sentiment for consumers to wait-and-see. At the same time, consumers are waiting for the implementation of the old-for-new policy, which further aggravated the wait-and-see sentiment.

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